I'm Christie Haskell, founder of Starry Night Consulting.
I'm an autodidact, writer, entrepreneur, often-sarcastic optimist, and total geek and marketing nerd.
As the daughter of a writer, journalist, author and teacher, teaching and connecting through the written word is in my blood. I entered the world of marketing as a stay-at-home mom while my spouse was deployed in the military.
After helping many other parents learn and grow with my love of research and sharing my knowledge, I ended up writing for a major parenting site. I quickly became one of their highest trafficked writers through both SEO knowledge when crafting my messages, as well as social media promotion of my own personal brand. I was featured on Good Morning America, HuffPo Live, quoted in The New York Times' Motherlose, The Huffington Post, interviewed for KIWI Magazine and lots more... and I loved every minute of it.
I added in the responsibilities of being the Online Content Manager and Senior Editor for another parenting company, this time not only writing and promoting myself, but hiring and training writers, and managing digital marketing efforts, promotions, interviews with experts and arranging sponsorship opportunities as well, alongside creating social media content for multiple small businesses, entrepreneurs and non-profits.
So why are you doing marketing for others?
My drive in life has been to learn and share everything I learn with others to help and empower them, and have fun doing it. My parenting writing career was spent helping educate moms, especially in areas where there's a lot of confusion, scientific-speak, and especially shady marketing tactics by big dogs. You'll notice I talk a lot about authenticity in marketing, and that's because people love human beings, and I love helping them.
I see the people trying their hardest to run a business and struggling as technology changes all the time, and their marketing efforts that used to work just aren't paying off anymore. I see some even resort to shady, unethical things because sometimes they work, but at what cost?
After multiple corporate jobs that promised to empower and grow me as a person and a marketer, but ultimately failed to do so and led me to only see flaws in the rigidity of packaging customers into neat little bundles with no care for their own unique needs, I realized I needed to do what I'd been considering and blowing off all along.